I bring brand thinking, audience needs, and visual storytelling together across campaigns, publications, and digital communications for mission-driven work.
Good marketing begins with understanding what matters to the audience. I work across the message and the materials, from shaping a story to making sure it looks and feels consistent wherever it appears.
My work spans conservation appeals and donor communications, editorial publications, science-focused digital graphics, and the brand systems that help teams communicate with confidence.
A few ways strategy, content, and design come together in the work.
Brand updates become useful when people know what changed and where to go next. I bring editorial planning, writing, and visual design together in NSF Brand Brief, connecting portal improvements and new guidance with practical next steps.
1,872 manual embed views on publication day
Explore the campaign and published emails →
The first images from NSF–DOE Vera C. Rubin Observatory called for a coordinated introduction across agencies and partner channels. My role was to shape how NSF appeared within that larger campaign: advising on placement, naming conventions, and the visual details that made the agency’s role clear and consistent.
Partner teams developed the campaign materials. I focused on the brand decisions around them, helping NSF’s identity carry accurately from the First Look promotion through the public launch.
A research announcement needs a clear first impression. I brought scientific imagery and NSF’s identity into one composition for a story published across the agency’s news page and LinkedIn.
Digital graphic design for the announcement of three new Science and Technology Centers.
Explore the digital design project →I partnered with the campaign team to create high-visibility graphics for Capital Bikeshare stations. Portraits and first-person statements gave the citywide awareness effort a human presence in public space as D.C. addressed harassment and violence targeting Asian American and Pacific Islander communities.
NSF-published anniversary graphic · LinkedInI contributed to materials for NSF’s 75th anniversary campaign, a milestone that needed to work across public-facing channels and partner communications. The campaign connected the agency’s history of discovery with an invitation to take part in its future.
Shown here: an NSF-published graphic from the anniversary campaign.
This Amazon River Cruise eBrochure brought the conservation trip’s story, imagery, itinerary, and practical details into one piece for prospective travelers.
Portfolio example from 2020; dates and prices shown are archival.
View the complete eBrochure ↗Citizen science gives people a way to take part in research, whether they are observing wildlife, helping sort images, or asking questions about the world around them. These Facebook graphics put free activity sheets at the center of the invitation: clear, approachable entry points for families and educators.
Snapshot Safari looks at animals and habitats across Africa; Ladybug Mix-up invites learners to notice the patterns that distinguish different species. Together, the posts turn a resource into a reason to look closer.
A travel theme connected the banner, tabletop display, and business cards for Carrie Fincham’s presence at the FAAR Expo. A coordinated set of materials gave the booth a clear story and visitors something to carry forward.
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A digital banner or email header for Rainforest Trust’s Pak Thale Nature Reserve launch. Wildlife photography and event details give the invitation a clear purpose and a recognizable visual identity.
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The Earth Day appeal gave Rainforest Trust a focused piece for reaching supporters around a moment already connected to its mission.
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Newsletters and impact reports bring conservation work, project updates, and results into formats readers can follow and share.
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Earth Science Week graphics carried NSF’s identity across a series of science stories and digital formats.
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The “Did You Know?” series turns recurring brand questions into short visual messages, each linked to the resource people need next.
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