From standards to adoption.

Many contexts, one identity.

NSF funds work globally, and the people communicating that work are not always brand professionals. Researchers, universities, award recipients, contractors, and partners also have their own identities to represent. Inconsistent logos, attribution, and outdated resources made NSF less recognizable across websites, events, signs, and publications.

My work focused on closing that gap: expanding the Brand Standards Manual, building out the Brand Identity Portal, developing templates and a branded iconography system, and helping establish a review and support structure. I apply Section 508 requirements to digital communications and carry the same attention to readability into print.

Policy needs a path to use.

NSF’s Policy on Brand Standards formalized expectations. The portal, manual, templates, FAQs, communications, presentations, and direct consultations helped translate them into something staff and award recipients could use.

I have provided brand implementation guidance for research initiatives representing more than $290 million in NSF investment, helping teams align their identities and public materials with agency standards. That can mean coordinating around multiple institutions, project identities, websites, signs, events, and other public materials.

A standard succeeds when someone can find it, understand it, and actually use it.