Good guidance needs more than a place to live. Through NSF Brand Brief, I turn brand updates into clear reasons to open an email, explore a resource, and put it to use.
NSF Brand Brief connects the work of brand management with the people applying it. I develop the message and visual presentation for emails that make updates easier to understand, with a clear path to the next useful resource.
The campaign brings together editorial planning, writing, visual design, and GovDelivery communications. Each edition starts with a practical question: what does the reader need to know, and what should they be able to do next?
A portal update and a manual release show how the same format can support different messages.
The portal update translated changes into everyday benefits: easier navigation, quicker access to frequently used files, copy-and-paste color codes, and clearer paths for staff and partners.
The email gave readers a reason to return to the portal and try the improvements for themselves.
Read the published email ↗
The launch email introduced the updated guide through the questions it helps readers answer, including agency naming, brand application, awardee connections, and acknowledgment on social media.
A direct link to the manual and a supporting centers-and-institutes resource made the next step easy to find.
Read the published email ↗Views rose sharply alongside the updated manual’s release and accompanying NSF Brand Brief email.
Reported manual embed views, rather than unique visitors or downloads. This is an observed publication-day result; individual views cannot be attributed to the email from the available reporting.
Sets out the standards and gives people practical examples to apply.
Brings guidance and assets together, with navigation and resources organized around users’ needs.
Explore the updated portal ↗Connects improvements with the people who need them, giving each update a clear message and next step.
The manual and portal provide the foundation. Brand Brief keeps those resources part of the conversation, connecting new guidance with the questions and tasks people encounter in their work.
This campaign continues the NSF brand implementation work documented in my case study, adding an ongoing communications layer to the system.
Read the brand implementation case study →Explore the current manual ↗