Set the scene.
The 4 × 2 ft banner paired the event message with Carrie’s name and the Fincham Finance identity, creating a clear focal point for the booth.
← Marketing & communicationsA familiar name.
Regional event marketing · Fincham Finance
A familiar name.
A memorable arrival.
A coordinated set of materials for Carrie Fincham at the FAAR REALTOR® Expo, bringing a travel theme into a local business setting.
ClientCarrie Fincham
Fincham Finance
Fincham Finance
SettingFAAR REALTOR® Expo
Fredericksburg, Virginia
Fredericksburg, Virginia
WorkEvent marketing
Print design & brand application
Print design & brand application
The idea
Give the conversation
a place to start.
Regional events bring familiar businesses and new connections into the same room. For Carrie Fincham’s presence at the Fredericksburg Area Association of Realtors Expo, I designed materials that gave visitors a clear introduction and a visual thread to follow.
The travel theme connected the lending journey with the event experience. “From application to arrival” set the tone on the banner, while an oversized boarding pass brought the idea down to the tabletop. Business card designs carried the same story into a smaller format people could take with them.
One idea, across the space
Built to work together.
Each piece had a different job, with a shared visual language keeping the experience connected.
Bring people closer.
The 36 × 11 in tabletop boarding pass made the theme tangible. Familiar ticket details gave “Your success takes off here” a format suited to the event.
Carry it forward.
Standard-size business cards with rounded corners translated the theme into a practical takeaway, keeping contact information and the brand easy to find.
In the room
From artwork to event.
The booth photograph shows the materials within the wider display, alongside the team and event setup.
Project focus: the banner, tabletop boarding pass, and business card designs shown in the portfolio mockup.