Brand strategy · Design systems · Visual storytelling
Make the brand work in the real world.
I build brand systems, accessible visual communications, and creative work that help mission-driven organizations show up clearly and consistently.
Featured case study
From standards to adoption.
How brand guidance became a usable system for NSF staff, award recipients, and partners.
U.S. National Science Foundation
Making NSF’s identity easier to find, understand, and use.
Standards, iconography, accessible resources, the Brand Identity Portal, and direct support helped people apply the brand across different settings.
Read the full story ↗Explore the live Brand Identity Portal ↗
Marketing & communications
Give the story somewhere to go.
From conservation appeals to science communications, I shape the message and the materials around the people they need to reach.
Featured marketing work
Clear messages, made to travel.
Reports, newsletters, campaign pieces, and useful brand guidance turn complex work into something audiences can understand and act on.
Explore marketing work ↗
Visual work
